Oracle Red Bull Racing
We’re thrilled to join Oracle Red Bull Racing, the six-time Formula 1 World Champion team, as the team’s Auto Cleaning & Care Partner. And, building on the Armor All® legacy of innovation, we will collaborate with Red Bull Racing to explore opportunities surrounding the development of new products.
Armor All® & The Oracle Red Bull Racing Put Crew
ORACLE RED BULL RACING X ARMOR ALL®
In Formula One racing, much like on the road, preparation is everything, reinforcing that no matter their level of expertise, every driver wants the best quality care for their car. As part of our partnership with Oracle Red Bull Racing, you’ll see Armor All® branding on Red Bull Racing cars, in the garage and be worn on the gloves of the team’s drivers, Max Verstappen and Sergio Perez. And more importantly, our partnership will also extend to stores wherever Armor All® products are sold as well as consumer promotions that will offer fans opportunities to have a full race experience.
“We’re thrilled to join Oracle Red Bull Racing as the team’s auto cleaning & care partner, bringing two iconic brands together who value innovation and high-quality performance,” said Lori Shambro, Chief Marketing Officer of Energizer Holdings, Inc. “This partnership is momentous for Armor All® as we look to make our brand accessible to more consumers globally and connect and engage with people who share a love for their cars and racing.”